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Smart targeting

One link that sends every visitor to the right place

Route clicks by country, device or language, split traffic between landing pages and open links straight inside mobile apps. All from a single short link you never have to change.

Free plan available · No credit card required

Available on Pro and Business

Personalise every click. Without creating a separate link for every audience.

Rules for every audience

Add country, state, device and language rules to one link. Visitors who match no rule simply go to your main destination, so nobody hits a dead end.

  • Country
  • State
  • Device
  • Language

Device targeting

Send iPhone users to the App Store, Android users to Google Play and desktop visitors to your website.

Language targeting

Show Hindi, Tamil or English pages based on the language set in the browser of each visitor.

A/B testing

Split traffic between two or more destinations and compare the results to find the page that performs best.

Deep links into apps

Open links inside apps such as YouTube, Instagram, WhatsApp and Amazon, where people are already logged in and ready to act.

How it works. Set the rules once, share one link.

  1. Create or edit a short link

    Start with your main destination. This is where everyone goes by default.

  2. Add targeting rules

    Pick a country, state, device or language and set a destination for each rule, or add A/B variants.

  3. Share one link

    Every visitor is routed automatically. Change the rules at any time without changing the link you shared.

Everything is managed from one dashboard.

Start for free

Link controls for launches and offers

Keep campaigns tidy with rules that switch links off, cap clicks or keep content private.

  • Expiry dates

    Starter and above

    Switch a link off automatically after a set date, ideal for flash sales and limited-time offers.

  • Bot blocking

    Starter and above

    Stop crawlers and bots from opening your links and using up your offers.

  • Click limits

    Pro and above

    Stop a link after a maximum number of clicks, perfect for limited launches and giveaways.

  • Password protection

    Ask visitors for a password before a link opens, ideal for private documents, early-access pages and internal resources.

Plan availability

Where smart targeting is included

Link expiry and bot blocking start on Starter. Geo, device and language targeting, A/B testing, deep links and click limits are included on Pro and Business.

Compare all plans

Free

₹0 /month

  • Not included

Starter

₹299 /month

  • Link expiry
  • Bot blocking

Pro

Most popular

₹799 /month

  • Geo, device and language targeting
  • A/B testing and deep links
  • Click limits

Business

₹1,999 /month

  • Everything in Pro
  • Unlimited links

Monthly prices in INR. Yearly billing saves about 17%. Taxes may apply.

Frequently asked questions

Cannot find the answer you are looking for? Our team is happy to help.

What happens to visitors who do not match a rule?

They go to the main destination of your link, so nobody ends up on a dead end.

Can I combine different types of targeting?

Yes. You can add country, device and language rules to the same short link.

How does A/B testing split traffic?

Add two or more destination URLs and visitors are shared between them. Compare the results in your website analytics, or add UTM parameters to tell the variants apart.

Which apps support deep links?

Popular apps such as YouTube, Instagram, WhatsApp, Spotify, Telegram and Amazon are supported. If the app is not installed, visitors continue to the regular web page.

Which plan do I need?

Targeting, A/B testing, deep links and click limits are included on Pro and Business. Link expiry and bot blocking are available from Starter.

Make every click count

Start on the Free plan, then upgrade to Pro when you are ready to route visitors by country, device or language.